The Green Thumb Guide: Plant Care Kit” is a project created for The Bruce Company of Wisconsin. It was designed as a welcome gift for new customers, offering essential tools and tips for plant care. The kit includes a custom tote bag, buttons, and a specially designed box. Each item was selected to reflect the company’s commitment to plant care and sustainability, making it a thoughtful and practical gift for gardeners of all experience levels.
DESIGN PROCESS
For the mood board, I drew inspiration from the 1970s typography revival that resurfaced around 2020 to capture its nostalgic feel. I kept the color palette minimal, using only a few bold tones to create a clean, striking visual. By focusing on simplicity, I aimed to hold the viewer’s attention while clearly expressing the overall theme of the project.
For The Green Thumb Guide: Plant Care Kit project, I created a series of realistic fruit sketches to build a lively repeating pattern. The variety of fresh fruits brings energy and color to the design while keeping it natural and grounded. Using fresh produce imagery helps strengthen the connection to plant care and growth, adding visual interest while reinforcing the theme of natural vitality.
DESIGN USAGE
PROGRAMS USED
